The task of this project was to develop packaging for granola based on the existing Canadian Honey Bunches of Oats cereal. Consistency was to be kept between the two product offerings designs but the challenge was to make it clear that the new product was granola and not cereal, as well as to maintain a nice balance between the different graphic and typographic elements.
This project was completed during my internship at Bridgemark under the supervision and direction of my creative director.
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