From the beginning I could tell that Rhiannon (Stems & Root owner) was a highly creative individual with a keen eye for detail. She even had a mood board prepared for me to show me the look she felt would best reflect her business. So when creating this custom logo I put extra attention into details while still setting a goal to maintain a clean and light look and feel – I wanted this logo to represent the beautiful floral arrangements she puts together, to represent the craftmanship behind her work.
Below is a time-lapse video showing the process I took to draw the custom illustration logo.
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